Getting to the core of oo

This is my story and I won’t budge from it.

The oo sound sells. It moves product.

Brand makers know that. They know what they’re doing.

Google (yeah, the large number googol). Zoom. Noom. Hulu. Winnie the Pooh. WHO (World Health Organization—worst oo product in the world). Foo Fighters. Doctor Who.

OO is from the ancient Greek. Means egg. Ovum.

And that’s the whole point. Oo is a baby sound.