Demand Sage: “YouTube has more than 2.70 billion active users as of 2023.”
“TikTok has over 1.677 billion users globally…”
People are disappearing into videos.
It’s a choice and an addiction.
As soon as the Internet developed to the point where video was possible and easy, the craze exploded.
There have been many consequences. One is: viewers judge the quality of information they’re getting by the appearance, posture, gestures, and voice quality of the presenter.
Just like the news.
People took their addiction to television and simply transferred it to the Internet.
But there’s another frontier to be crossed.
Viewers IN the video. Let’s say you’re watching your favorite podcaster delivering the news of the day and commenting on it. Tap a key and YOU’RE SITTING NEXT TO HIM in the video.
You’re watching him and yourself.
You can put your hand on his shoulder. You can smile at him. You can straighten out the pile of notes in front of him. Sitting next to him, you can pump your fist when he makes a great point.
You can do lots of things.
And you can sit there in your underwear, in your living room, and watch all this.
One day, when even that isn’t enough, you’ll be able to summon the podcaster into your living room.
It’ll happen.
—You’re sitting there watching a guy doing his podcast, you’re also there next to him at his table, and you decide, “I really like this guy.” So you tap a key and the video shuts off and the podcaster is there, NEXT TO YOU, sitting on your couch, in your living room. A hologram. A quite vivid holo.
You can talk to him and he’ll answer you. You can have a conversation with him.
AI will be able to give you that.
And video madness will be enhanced. At another level.
And what you’re reading on this page right now…that activity will seem a billion miles away from what you want.
Which, in a way, is what we have now, in many schools. The students don’t want to read, and the teachers don’t want to teach them. At best, the students want to talk back and forth with the teacher. That’s all.
So…what am I doing on Substack?
Answer: many things…